The Fluff Journal

News & Updates

Introducing Fluffy Rewards! Our New Customer Loyalty Program

Your love for all things fluffy just got a little more rewarding! Introducing Fluffy Rewards, our new loyalty program where you can...

News & Updates

Meet the Ghost Kitties: Which Little Ghost Are You?

Meet the Ghost Kitties - 12 little spirits, each with their own personality, quirks and cattitude. The Ghost Kitties have actually been part...

News & Updates

Floral Kitties

12 months, 12 birth flowers, and 12 very loved kitties! Floral Kitties is an upcoming enamel pin collection celebrating the beloved companions...

Behind the Scenes

The Making of Sweet Dreams Reecie Plushie

Some projects start with a product idea. This one started with a very special cat named Reecie. Reecie is a super loving,...

Wildlife

Bears

Wildlife

Fox

Wildlife

Koala

News & Updates

Meet Your Wild Side - Wild At Heart

Wild at Heart pairs the 16 MBTI personality types with 32 endangered and threatened species - creating a playful way to discover...

Special Fluffs

Thor

Thor may have been one of the smallest Chihuahuas you'd ever lay eyes on, but what he lacked in size, he more...

News & Updates

Phoebe Has Her Own Little Corner of the Internet!

I’m so excited to officially share Phoebe the CH Kitty’s very own website - phoebethechkitty.com - along with two very special projects inspired...

Special Fluffs

Phoebe

This pretty kitty is Phoebe. She's happy-go-lucky and has the cutest meeps.Phoebe was born with cerebellar hypoplasia (CH), a neurological condition that affects her...

News & Updates

Preorders for 2026 Phoebe Calendars are now live

Phoebe’s 2026 Calendar of Whiskers & Wobbles is now open for pre-orders - and for a limited time, you can grab it at special...